Case Study1

Little Mo Case Study

rESTAURANT

Little Mo

CUISINE

Viet Fusion

PRODUCT

Munch Suite

YEAR

2024

Overview

Little Mo, a popular local restaurant in Brooklyn Flatbush, aimed to increase their customer retention and 5* reviews reliably as they look towards franchising

Timeline

From design consultation to launch, our team took 2 weeks. One week for complete custom design, one week for implementation.

Core Need

Little Mo spent a lot of money on its media and branding and wanted ways to incentivize its customers to return. As a popular and unique local brand, it wanted a branded solution that didn't feel cheap. It also wanted ways to generate reviews without relying on its server to ask.

Solution

Our loyalty offers a web based user experience for their casual walk-in restaurant, allowing their customers to easily participate in our program

Custom Design

Little Mo received a custom design that matched its brand's visual communication. It felt professional, premium, and unique amongst its local competitors.

Reviews Automation

Munch integrated their review flow, which asked for reviews after user loyalty. We sent 5* reviews straight to Google, with 1-4* notified to managers.

Loyalty & SMS Marketing

Munch Insight's loyalty program will incentivize further visits, and SMS marketing to communicate new items and deals to their audience, bolstering post-purchase marketing for first-timers.

HEAR FROM YOUR CUSTOMERS
Sometimes your customer just wants to be heard. If they can rate you 1-4 here, they are less likely to rate it on Google or Yelp.
INCREASE GOOGLE REVIEWS
Seamlessly forward them to Google if their review amounts to 5*- it's totally legal, and allowed.
TALK TO YOUR CUSTOMERS
In addition to built-in loyalty benefits, Little Mo can now communicate with their most valued customers post-purchase.
HEAR FROM YOUR CUSTOMERS
Sometimes your customer just wants to be heard. If they can rate you 1-4 here, they are less likely to rate it on Google or Yelp.
INCREASE GOOGLE REVIEWS
Seamlessly forward them to Google if their review amounts to 5*- it's totally legal, and allowed.
TALK TO YOUR CUSTOMERS
In addition to built-in loyalty benefits, Little Mo can now communicate with their most valued customers post-purchase.
HEAR FROM YOUR CUSTOMERS
Sometimes your customer just wants to be heard. If they can rate you 1-4 here, they are less likely to rate it on Google or Yelp.
INCREASE GOOGLE REVIEWS
Seamlessly forward them to Google if their review amounts to 5*- it's totally legal, and allowed.
TALK TO YOUR CUSTOMERS
In addition to built-in loyalty benefits, Little Mo can now communicate with their most valued customers post-purchase.
HEAR FROM YOUR CUSTOMERS
Sometimes your customer just wants to be heard. If they can rate you 1-4 here, they are less likely to rate it on Google or Yelp.
INCREASE GOOGLE REVIEWS
Seamlessly forward them to Google if their review amounts to 5*- it's totally legal, and allowed.
TALK TO YOUR CUSTOMERS
In addition to built-in loyalty benefits, Little Mo can now communicate with their most valued customers post-purchase.

HEAR FROM YOUR CUSTOMERS
Sometimes your customer just wants to be heard. If they can rate you 1-4 here, they are less likely to rate it on Google or Yelp.
INCREASE GOOGLE REVIEWS
Seamlessly forward them to Google if their review amounts to 5*- it's totally legal, and allowed.
TALK TO YOUR CUSTOMERS
In addition to built-in loyalty benefits, Little Mo can now communicate with their most valued customers post-purchase.
HEAR FROM YOUR CUSTOMERS
Sometimes your customer just wants to be heard. If they can rate you 1-4 here, they are less likely to rate it on Google or Yelp.
INCREASE GOOGLE REVIEWS
Seamlessly forward them to Google if their review amounts to 5*- it's totally legal, and allowed.
TALK TO YOUR CUSTOMERS
In addition to built-in loyalty benefits, Little Mo can now communicate with their most valued customers post-purchase.
HEAR FROM YOUR CUSTOMERS
Sometimes your customer just wants to be heard. If they can rate you 1-4 here, they are less likely to rate it on Google or Yelp.
INCREASE GOOGLE REVIEWS
Seamlessly forward them to Google if their review amounts to 5*- it's totally legal, and allowed.
TALK TO YOUR CUSTOMERS
In addition to built-in loyalty benefits, Little Mo can now communicate with their most valued customers post-purchase.
HEAR FROM YOUR CUSTOMERS
Sometimes your customer just wants to be heard. If they can rate you 1-4 here, they are less likely to rate it on Google or Yelp.
INCREASE GOOGLE REVIEWS
Seamlessly forward them to Google if their review amounts to 5*- it's totally legal, and allowed.
TALK TO YOUR CUSTOMERS
In addition to built-in loyalty benefits, Little Mo can now communicate with their most valued customers post-purchase.

Results

Key results we focused on this time around was: did we increase retention and reviews?

3x More 5* Reviews

Little Mo received no 5* reviews in April. Since implementing the reviews feature, they have generated over 50 5* reviews.

Growing Customer Spend

Key stats relating to customer spend, like average spending and visits, have been trending upward since implementation.

Effortless Signup Count

The Loyalty Program gained over 800 signups in 6 months with the waiters not having to promote it, solely depending on the posters we designed and printed for Little Mo.

Key Stats

Reviews

(5* reviews increase)

300%

atv

(average total visit)

23%

clv

(customer lifetime spend)

Overview

Overview

Overview

Solution

Solution

Solution

HEAR FROM YOUR CUSTOMERS

INCREASE GOOGLE REVIEWS

TALK TO YOUR CUSTOMERS

HEAR FROM YOUR CUSTOMERS

INCREASE GOOGLE REVIEWS

TALK TO YOUR CUSTOMERS

Results

Results

Results

Key Stats

Key Stats

Key Stats

Reviews

300%

300%

300%

atv

23%

23%

23%

clv

10%

10%

10%